Hello,
I'm Li Ting! 👋

I'm a user researcher and designer, with a passion for understanding user needs and creating meaningful experiences. I thrive at the intersection of design ✨, data 📊, consumer behaviour 💭 and technology 📱. I believe my data-driven understanding of users and diverse background will enhance user experiences and boost innovation wherever I go.

My experience in user research has allowed me to develop various hard and soft skillsets, that include conducting interviews, usability testing, and data analysis to inform product design and development.

In my current and previous roles, especially in consulting, I have collaborated and communicated effectively with various stakeholders, cross-functional and multinational teams in a clear and compelling manner, aligning user interests with business objectives. These experiences have also honed my fortitude and drive to execute high-impact solutions in a fast-paced environment.

I am passionate about applying user-centered design thinking to solve real problems for real people, and look forward to doing my best work.

In my free time, you can catch me singing at open mics / karaoke 🎤, rescuing abandoned hamsters at void decks 🐹, and trying out new recipes 🍰!